Words rule!

Poets are the unacknowledged legislators of the world. ~Percy Bysshe Shelley, “A Defence of Poetry,” 1821

Those who tell the stories rule society. ~Author unknown, commonly attributed to Plato

The word is mightier than the sword. ~Ahiqar, circa 5th century BCE

Grammar, which even rules o’er kings and princes
And with high hand subjects them to its laws!
~Molière, Les Femmes Savantes, 1672

You perceive the force of a word. He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense. ~Joseph Conrad, A Personal Record, 1912